Categories: Search Engine Optimisation

Key Moments for Video Content: New Schema Markup Types ‘Clip’ & ‘Seek’

Google now supports two new types for Schema markup for video content. You may be familiar with ‘key moments’ which allows publishers to define segments within video content by including headlined timestamps within video descriptions.

When key moments are applied you may be rewarded with a rich snippet within (Google) search results that makes it easy for users to jump directly to a particular frame, as the below screenshot example shows.

Video Schema Markup

When it comes to applying Schema Markup, there are two types (currently in Beta):

1. Clip Markup

This type of Schema markup provides segments (clips) within video content to Google.

2. Seek Markup

This type of Schema Markup enables Google to use machine learning to automatically set relevant key moments for you.


According to Google, Seek Markup is still a pilot with plans to make it generally available in the near future. However, documentation already exists on Google Search Central – check it out!

admin

Comments are closed.

Recent Posts

  • Search Engine Optimisation

5 Quick SEO Spot Checks I Do Before A Deep Site Crawl

There are many factors that are undertaken with a full site technical audit, however, if you want to quickly assess…

3 years ago
  • Search Engine Optimisation

Do You Use Bing Webmaster Tools?

You may use Bing Webmaster Tools or you may not. For most New Zealand based businesses, Google Search has the…

3 years ago
  • Search Engine Optimisation

What’s Google Up To With Product Reviews?

There has been some ripples throughout the SEO community hinting of further algorithm updates post Google's Product Review update early…

3 years ago
  • Search Engine Optimisation

Should I Spend Time Optimising Images?

How often do you think about the images you use on your website landing pages? There's a reasonable chance that…

3 years ago
  • Search Engine Optimisation

Have you been paying attention to Google’s looming Page Experience algorithm update?

Whether you're interested in SEO or not, you may want to pay attention to Google's upcoming Page Experience algorithm update…

3 years ago